Categories

The industry and special trophies

Following the announcement of the winners in December, we will award these major trophies. 

These are not voted for by the Jury, so no need to enter them.

• Network of the Year
• Agency of the Year
• Independent Network of the Year
• Independent Agency of the Year
• Production Company of the Year 
• Personality of the Year awarded for outstanding contribution

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1: FILM

Commercials for TV, Cinema, Social and Viral. Single or campaign entries. For short form video, see Social category. For brand funded video, see Brand Content.

• TV or Cinema Commercial up to 30 second
• TV or Cinema Commercial 31- 60 second
• TV or Cinema Commercial over 60 seconds
• Viral Video (any length)
• Music video 

2: DIGITAL

Websites, Micro-sites, Apps, Ads, Banners, Games, etc. for any device. Single or campaign entries.

• Campaign websites and micro-sites
• Integrated digital campaigns (min. of 2 platforms/technologies)
• Online display advertising (banners, pop-ups, takeovers)
• Online video ads
• Branded apps and games

3: PRINT & OOH

Newspaper, Magazine or other Publication Ads, Billboards, Posters. Single or campaign entries.

• Print ad
• Large format billboard poster
• Small format poster
• Interactive poster
• Innovation in print or OOH 

4: AMBIENT & EXPERIENTIAL

For Ambient entries, work should be on or in unusual or unexpected places, may be known as guerilla marketing. Experiential should be immersive, live and memorable experiences for consumers - encompassing live marketing and event marketing experiences. Single or campaign entries.

• Ambient
• Experiential

5: SOCIAL & INFLUENCER

Social media and influencer creativity, including videos, reels, stories, ephemeral content and other social-based work.

• Best use of Instagram
• Best use of Pinterest
• Best use of TwiSer
• Best use of Facebook
• Best use of TikTok
• Social Campaign (integrated use of 2 or more of above)
• Influencer Campaigns 
• InnovaHve use of Social Media
• Real Time Advertising o Short-Form Ephemeral Content (Snapchat, Instagram Stories etc) o Short-form social video up to 10 secs

6: AUDIO

All forms of audio-led communication, including radio advertising, branded podcasts, and audio creativity that leads in any media. Single or campaign entries.

• Radio advertising (any length)
• Branded podcast (any length)
• Innovative use of sound/audio

7: BRAND CONTENT

Film or video, AR, VR, games, print or other content made with intent to support a brand’s marketing strategy.

• Brand-funded film/video (fiction)
• Brand-funded film/video (factual)
• Branded Game
• Brand VR/AR
• Other brand-funded content

8: DIRECT 

Any marketing item created with intent to produce a direct response from consumers. Can be any media. Single or campaign entries.

• Print  
• Film/Video
• Online ads
• Email newsletter 

9: HEALTHCARE

Health and wellness marketing is highly regulated and often requires specialist creative knowledge and skills. These categories recognise the growing importance of healthcare marketing. Entries may include work in any medium. Single or campaign entries.

• OTC medicines
• Prescription medicines
• Devices
• Healthcare services (hospitals, care homes, insurance etc)
• Wellness (work supporting healthy life-style choices)
• Mental health campaign 
• Public Awareness (public health informaHon campaigns)

10. BUSINESS TO BUSINESS

Any work for this fast growing and improving specialist sector of marketing communications. Single or campaign entries. 

• Print and OOH
• Fim/Video
• Games/VR/AR
• Experiential or Ambient
• Website/Micro-site
• Online marketing

11: LUXURY & FASHION

The creation of very high value brands is an area in which the marketing very often defines the brand as much as the product itself. These new awards reflect the specialist understanding and boundarypushing creativity needed to build and maintain brands in these globalised and unique markets.

• Luxury goods (Accessories, Watches, Leather goods, Jewellery, etc)
• Fashion Apparel
• Beauty(Perfume,Skincare,Make-upetc)
• Luxury Retail
• Other ( Travel & VacaHons, Hotels, Property, Financial, Experiences)

12: CREATIVE TECHNOLOGY

These awards look for creativity and innovation applied to established technology. From a ride-booking app to a one-click shopping experience, from a disruptive real estate website to the refined UX of a boutique brand, and more.

• New App - Online journey (UX)
• Digital Brand TransformaHon of the Year
• Creative use of Data
• Use of AI
• Use of AR or VR
• Integrated use of new technologies

13: DIGITAL DESIGN

Design projects primarily using digital technologies, can be online, physical installations or any other use of design in a digital environment.

• Website or Micro-site
• Integration of multiple technologies
• Online identity
• OOH digital installations
• Data visualisation
• Innovative use of new technologies

14: DESIGN

All other single or mixed media design projects, covering print, identity and physical installations or spaces used primarily as part of a marketing initiative.

• Logos
• Brand identity
• Brand Naming
• Packaging
• Annual Report/Brochure/Publication
• Editorial design
• Experiential/Spatial/Environmental
• Installations or Displays
• Brand transformation
• The future of design

15 : FILM CRAFT

• Outstanding Direction 
• Outstanding Cinematography
• Outstanding Production Design  
• Outstanding Art Direction
• Outstanding Sound Design
• Outstanding Special Effects
• Outstanding Animation
• Use of Music 
• Use of Humour
• Film Craft Campaign
• Emerging Director

16 : PRINT CRAFT

• Outstanding Art Direction
• Outstanding Copywriting
• Oustanding Typography
• Outstanding Photography
• Outstanding illustration 
• Craft campaign

17 : DIGITAL CRAFT

• Innovative new techniques
• Typography
• Use of animation
• Use of photography
• User journey
• Innovative coding
• Outstanding digital illustration 

18 : BRAND PURPOSE

As consumers increasingly consider their purchases to be an extension of their views, beliefs and lifestyle, this category rewards those brands with strategies and creative executions that provide powerful connections with today’s evolving and more ethically demanding marketplace.

19 : BRAND TRANSFORMATION 

Have you taken a tired, traditional brand and transformed it, making it fit for the modern age? Perhaps you’ve taken a ‘bricks and mortar’ business and made it a major online success. Or strategically and creatively re-positioned a brand so dramatically it has been completely revitalised. Work in any media accepted.

20 : SOCIAL IMPACT  

Work that seeks to have a significant, positive effect on social change within communities or nations. Can be any medium. 

• Single entry
• Campaign entry

21 : BRAND STORYTELLING 

Work that combines fact and narrative to build a connection between brands and their markets. Can be any medium.

• Single entry
• Campaign entry

22 : LONG TERM CREATIVITY

Campaigns in any medium (or mix of) that have run consistently for 4 years or more. Work in this category may have been entered into awards individually in previous years. At least 4 examples must be entered including executions across the full period of the campaign. Supporting material showing the effectiveness of the long-term approach will be used to judge entries.

23 : CREATIVE STRATEGY 

Entrants should demonstrate via creative examples, a case film or up to 750 word document how strategy development has shaped a new creative approach.

24 : CREATIVE COMMERCE 

From retail shopper marketing to online store development and data driven sales optimisation,  this category is growing in importance, innovation and creativity. We have introduced new sub-categories to find the best work in the sector.

• Shopper Marketing
• Integrated Promotions
• Online stores
• Digital Activations
• Social Commerce
• Call-to-Action Campaign

25 : THE INNOVATIVE MEDIA AWARD

The innovative use of media can be as creative as it is effective. Show us how you challenged the norm and created something special in any mix, individual or one-off media.

26 : The CREATIVE EFFECTIVENESS AWARD

In no more than 1000 words and/or a 3 minute video persuade us that your work achieved outstanding effectiveness within the objectives set by the client.

27 : THE CREATIVE BUSINESS AWARD

To be highly creative, innovative and reliably successful, time after time, a company needs values, methods, organisation. And then... a little extra magic. What’s your company’s secret sauce? Is there a unique culture that defines your company? Is it a special workplace that inspires staff to go the extra mile? Does the company demonstrate pro-bono activism to improve society or the environment? Share what makes your creative business special and you could win this very special award.

Please enter with a submission text of between 150 and 750 words. You can attach up to six items (video or stills or sound file) and include a web link or two if appropriate.